A revolution in fishing technology so bold that the fish have never seen anything like it. Fizards™ - A species agnostic attractant so versitile, that not only does it make every bait you fish with better, it catches fish by itself. From panfish, to bass, to walleye, to saltwater giants... Fizards™ gives anglers an unfair advantage in any water, against any species, under any conditions. Mold Fizards™ around your line, hook, jig, or favorite bait and hold on tight. Our fizzing and scent dispertion technology has revolutionized the fishing industry.